Case Study·Creative Testing·Repurposed Content
Creative Testing That Beat Bull Boulder's Meta Benchmarks
Using content that already existed, repurposed into proven, scalable ad winners.
For Bull Boulder, I helped execute a 6-video Meta creative refresh designed to find new ad winners and improve purchase performance.
After reviewing the account, studying existing ad performance, and identifying stronger hooks and offer angles, I helped shape a new batch of videos built for paid social. In Meta advertising, true winners are rare, the owner noted that statistically, a winning ad can be closer to 1 out of 15. This batch produced 2 winners out of 6.
One video became the high-volume performer, generating 122 purchases, over 945,000 impressions, and a 52.45% hook rate. Another became the efficiency winner, hitting 2.65× ROAS, the strongest conversion rate, and the lowest cost per purchase in the set.
The result was a creative refresh that outperformed expectations, broke ROAS records, and gave the account new proven ads to scale.
The two winners
Straight from the account, the volume play and the efficiency play.
Highest spend & impressions. Strong hook (52%). CVR has room to improve, possible offer or landing-page opportunity.
Best performer. Highest ROAS (2.65×), lowest CPA ($99.82), strongest CVR (1.68%). Benchmark to beat, hook rate is the weakest link, and improving it could scale this further.