Creative Testing That Beat Bull Boulder's Meta Benchmarks

For Bull Boulder, I helped execute a 6-video Meta creative refresh designed to find new ad winners and improve purchase performance.

After reviewing the account, studying existing ad performance, and identifying stronger hooks and offer angles, I helped shape a new batch of videos built for paid social. In Meta advertising, true winners are rare, the owner noted that statistically, a winning ad can be closer to 1 out of 15. This batch produced 2 winners out of 6.

One video became the high-volume performer, generating 122 purchases, over 945,000 impressions, and a 52.45% hook rate. Another became the efficiency winner, hitting 2.65× ROAS, the strongest conversion rate, and the lowest cost per purchase in the set.

The result was a creative refresh that outperformed expectations, broke ROAS records, and gave the account new proven ads to scale.