Paid Media · Local Contractor Creating a New Lead Channel for a Local Contractor

Creative refreshes lowered lead costs and increased volume, one ad drove 350 leads at $7.46 each as CPA fell and stabilized.

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Creative Testing · Meta Creative Testing That Beat Bull Boulder's Meta Benchmarks

A 6-video refresh built from repurposed content and my own new angles produced 2 winners out of 6, in an industry where a true "win" is supposedly closer to 1 in 15.

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Branded Content · Athlete Partnership Making Athlete Partnerships Feel Entertaining, Not Forced

Brand-friendly social content with Jewell Loyd (1.3M followers) for IM8, native to the feed, polished, and on-message without feeling like a forced endorsement.

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