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Paid Media · Local Contractor Creating a New Lead Channel for a Local ContractorCreative refreshes lowered lead costs and increased volume, one ad drove 350 leads at $7.46 each as CPA fell and stabilized.
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Creative Testing · Meta Creative Testing That Beat Bull Boulder's Meta BenchmarksA 6-video refresh built from repurposed content and my own new angles produced 2 winners out of 6, in an industry where a true "win" is supposedly closer to 1 in 15.
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Branded Content · Athlete Partnerships Branded Content for IM8's Athletes & AmbassadorsBrand-friendly social content with IM8's coaches and athlete ambassadors — including Jewell Loyd, Kristof Vliegen, and Sandra Zaniewska — native to the feed, polished, and on-message.
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