Project·Branded Content·Athlete Partnerships
Branded Content for IM8's Athletes & Ambassadors
Working alongside the coaches and athlete ambassadors inside IM8 to make each partnership feel native to the feed, not a forced endorsement.
For IM8, I helped develop brand-friendly social content with the coaches and athlete ambassadors across the company's roster — elite talent whose audiences expect more than a standard endorsement.
The creative challenge was consistent across every partner: a strong hook, a natural pace, and a tone that respected each athlete's status while keeping the IM8 message clear. The goal was content that felt native to social media — engaging, polished, and audience-aware — rather than a forced ad read.
That approach carried across collaborations with WNBA #1 overall pick Jewell Loyd, ATP tennis pro Kristof Vliegen, and tour coach Sandra Zaniewska.
Recent IM8 collabs
Three partnerships, one consistent feed-first standard.